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Growth

Growth

Turning attention into pipeline: growth loops, social proof, pricing pages and the tests that tell you what works, studied on real B2B and SaaS sites.

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Growth

The Growth Metric Most SaaS Teams Track Wrong

Signups feel like growth. They rarely are. Here is the metric that tells you whether the work is actually compounding.

June 29, 20262 min read
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Growth

How much traffic you need before an A/B test means anything

Detecting a 10% lift on a 3% conversion rate takes 51,700 visitors per variant. Run that math before launch, so you test something you can measure.

July 21, 20265 min read
Apple MacBook beside computer mouse on table
Growth

How Notion's template gallery became a growth loop

Notion turned its template gallery into a growth loop: 30,000 user-built templates that rank on Google and activate new users. Here's how to copy the mechanism.

July 14, 20264 min read

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Growth

Track topic cluster signups by intent: Miro's UML pages

Miro answers one topic with a guide, a tool page and a template gallery in two folders. How to track topic cluster signups by the intent each page serves.

November 8, 20265 min read
2 women sitting on black sofa
Growth

How Clay turns 188 agencies into a growth channel

Clay lists 188 agencies in a partner directory with tiers, indexable profiles and a 20% revenue share. Here's how the pieces fit, and when to copy it.

October 18, 20265 min read
a computer screen with a bunch of code on it
Growth

What Cursor's homepage gets right about social proof

Cursor's homepage hands its pitch to Patrick Collison, Jensen Huang, and Andrej Karpathy. Here is how the named social proof does the selling, and how to copy it.

August 7, 20264 min read
person holding white and blue plastic blocks
Growth

How Framer's free plan turns every site into a growth loop

Every free Framer site carries a badge that links home. Here's how that growth loop works, and the three rules for building one into your product.

July 24, 20264 min read
blue and white map on brown wooden table
Growth

How Deel's free tools generate leads without a form

Deel publishes nine free calculators and gates none of them. Here is how the ungated tool earns the demo, and how to build one without a nine-tool budget.

July 22, 20265 min read
a group of people walking on a street
Growth

How much traffic you need before an A/B test means anything

Detecting a 10% lift on a 3% conversion rate takes 51,700 visitors per variant. Run that math before launch, so you test something you can measure.

July 21, 20265 min read
silver imac on brown wooden table
Growth

How Cal.com turns every booking page into a growth loop

Cal.com's free plan puts its wordmark on every booking page a user shares, then charges to take it off. Here is the growth loop, and how to copy it.

July 19, 20265 min read
green and red labeled plastic pack
Growth

How PostHog's self-serve pricing page replaces the sales call

PostHog publishes its per-event rate, its free tier limits, and a billing cap, so the pricing page closes what a sales call usually would. Here's what to copy.

July 17, 20265 min read
People walk past a brightly lit storefront at night.
Growth

Why branded search is your best SEO bet in the AI era

When an AI Overview appears, only branded search gains clicks while non-branded queries drop 20%. Here's why brand demand is now your most durable SEO bet.

July 15, 20264 min read
Apple MacBook beside computer mouse on table
Growth

How Notion's template gallery became a growth loop

Notion turned its template gallery into a growth loop: 30,000 user-built templates that rank on Google and activate new users. Here's how to copy the mechanism.

July 14, 20264 min read
graphs of performance analytics on a laptop screen
Growth

The Growth Metric Most SaaS Teams Track Wrong

Signups feel like growth. They rarely are. Here is the metric that tells you whether the work is actually compounding.

June 29, 20262 min read

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