ServicesWorkJournalResourcesAboutContactTell us your goal
Paid Acquisition

Paid Acquisition

Paid channels that pay back: target CPA, the search terms report, landing pages for paid clicks and getting qualified leads back into Google Ads.

Start here

office desk with smartphone and financial charts
Paid Acquisition

How to set a target CPA before you launch a paid campaign

Work backwards from what a customer is worth. Set a target CPA before you spend a dollar, then turn that number into a bid your ads can actually hold.

July 18, 20265 min read
white printer paper and assorted-color markers
Paid Acquisition

How to work the search terms report and cut wasted spend

Sort the search terms report by cost, read the rows that spent money and returned nothing, and turn them into negatives. Here is the weekly routine.

July 20, 20265 min read
person writing on glass whiteboard with diagrams
Paid Acquisition

How to send qualified B2B leads back to Google Ads

Track the form with enhanced conversions for leads, import the CRM stage you trust every day, and bid on qualified leads instead of every form fill.

October 18, 20264 min read

Every article

person writing on glass whiteboard with diagrams
Paid Acquisition

How to send qualified B2B leads back to Google Ads

Track the form with enhanced conversions for leads, import the CRM stage you trust every day, and bid on qualified leads instead of every form fill.

October 18, 20264 min read
turned on MacBook Air on desk
Paid Acquisition

Google Ads paid and organic report: find clicks SEO can win

Link Search Console to Google Ads, sort every query into ad only, organic only or both, and find the paid clicks a ranking page could win you.

October 18, 20265 min read
A small square alarm clock on a wooden surface
Paid Acquisition

Measure your conversion lag before you judge a target CPA

Your last week of data always looks worse than it is. Find your click-to-conversion delay in Google Ads, then judge the target on a window that excludes it.

September 12, 20265 min read
two doors together during daytime
Paid Acquisition

Amplitude's site has three CTAs. Split your target CPA.

Amplitude asks for three different conversions on one site. Each is worth a different amount, and one target CPA across them buries your best campaign.

September 4, 20265 min read
graphical user interface
Paid Acquisition

How to switch to Target CPA bidding without tanking your campaign

Target CPA bidding fails for two reasons: too little data and a nervous hand. Here's the conversion volume, first target, and change rhythm that keep it stable.

August 8, 20265 min read
black and white exercise equipment
Paid Acquisition

How Vanta's demo-first funnel converts high-intent paid clicks

Vanta hides its prices, routes every ad click to one demo, and builds a landing page for each compliance framework. Here is how the funnel qualifies cold traffic.

July 31, 20265 min read
Pickup truck parked under a tree on a suburban street.
Paid Acquisition

Local Services Ads migration: export your reports first

Google folds Local Services Ads into Google Ads from August 2026, and your historical LSA reports do not migrate. Download them before the notice arrives.

July 22, 20265 min read
a white framed picture
Paid Acquisition

How Gong's B2B pricing page qualifies expensive clicks

Gong's pricing page shows no prices. It asks team size first, then routes the lead. Here is what to copy when every click you buy costs money.

July 21, 20265 min read
white printer paper and assorted-color markers
Paid Acquisition

How to work the search terms report and cut wasted spend

Sort the search terms report by cost, read the rows that spent money and returned nothing, and turn them into negatives. Here is the weekly routine.

July 20, 20265 min read
office desk with smartphone and financial charts
Paid Acquisition

How to set a target CPA before you launch a paid campaign

Work backwards from what a customer is worth. Set a target CPA before you spend a dollar, then turn that number into a bid your ads can actually hold.

July 18, 20265 min read
a calculator and a pen sitting on top of a piece of paper
Paid Acquisition

How much budget you need to test a paid channel

Work out your test budget backwards from conversions, not from what you can spare. Here's the math, the platform minimums, and the kill criteria to set first.

July 16, 20265 min read
people sitting on chair
Paid Acquisition

How Ramp's landing pages convert cold paid traffic

Ramp turns cold paid clicks into signups with a free plan, proof beside every claim, and one repeated CTA. Here's what to copy on your own landing pages.

July 13, 20264 min read

Let us find your next growth channel.

Tell us where you want to grow. We will tell you, honestly, whether search is the fastest way to get there.

Tell us your goalor email us