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SEO

SEO, page 2

Search visibility that brings the right traffic: Google updates, rankings, search intent and the Search Console work behind them, for B2B and SaaS sites.

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SEO

How Zapier runs programmatic SEO across 134,000 pages

Zapier's programmatic SEO runs on two templates and about 134,000 pair pages. The canonicals, split sitemaps and robots rules are what to copy.

July 16, 20265 min read
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SEO

How to write title tags and meta descriptions that get clicks

Your title tag and meta description decide who clicks your result. Here's how to write both so they earn the click and survive Google's rewrites.

July 15, 20264 min read
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SEO

How to match your page to search intent

A page ranks when it matches the job behind the query. Here's how to read search intent straight from the results and build the page that actually fits.

July 13, 20265 min read
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SEO

Why SEO traffic plateaus after the first win

Most SEO programs spike, then flatten. The plateau is a structural problem, and you fix it by changing what you publish next.

June 29, 20262 min read

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